What On Earth Is Terroir?

UNCOVERING THE ROOTS OF WINE

Terroir Is One of The Most Popular Words In The Wine World.

You’ve probably heard it many times before. It’s used to capture a wine’s soul, encompassing the history of a wine’s homeland and the journey the grapes took from vine to bottle. Every wine region in the world – and every vineyard within – has a unique terroir.

Real terroir has been lost over the years. It’s overcomplicated by showy sommeliers and used as a marketing tool by big wine companies.  

In truth, terroir is a wonderfully simple idea. You can get a sense of it in every natural wine you drink, regardless of whether you’ve been tasting wines for decades or you’re trying a bottle for the first time.

So What Really Is Terroir?