What On Earth Is Terroir?


Terroir Is One of The Most Popular Words In The Wine World.

You’ve probably heard it many times before. It’s used to capture a wine’s soul, encompassing the history of a wine’s homeland and the journey the grapes took from vine to bottle. Every wine region in the world – and every vineyard within – has a unique terroir.

Real terroir has been lost over the years. It’s overcomplicated by showy sommeliers and used as a marketing tool by big wine companies.  

In truth, terroir is a wonderfully simple idea. You can get a sense of it in every natural wine you drink, regardless of whether you’ve been tasting wines for decades or you’re trying a bottle for the first time.

So What Really Is Terroir?